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Logos

Collaborations, Partnerships & Sponsorships

When collaborating or partnering with an internal unit or external group where Âé¶¹ÊÓÆµis the lead:

 

  • Use the formal version of the Âé¶¹ÊÓÆµlogo or the Âé¶¹ÊÓÆµunit logo 
  • Reference the Âé¶¹ÊÓÆµcollaborating unit names (in Barlow Condensed Bold) or partnership logos separately from the Âé¶¹ÊÓÆµlogo 
  • For Âé¶¹ÊÓÆµcollaborating units, display both elements prominently to establish connection and apply logo clearspace guidelines to unit names 
  • For partner logos, use SFU’s dark grey or reversed in white on a dark background to display the partner logo. Ensure the logo is 50 per cent smaller than the institutional Âé¶¹ÊÓÆµlogo, and positioned outside of the Âé¶¹ÊÓÆµlogo’s clearspace

 

Dotted line indicates minimum clear space below logo and collaborating units
Institutional Âé¶¹ÊÓÆµlogo with partners - dark grey on a light background

Sponsorships

Depending on the role of the sponsorship:

  • Always use the institutional logo
  • Ensure the Âé¶¹ÊÓÆµlogo is the same size and weight as the other sponsorship logos
  • If there are multiple Âé¶¹ÊÓÆµunit sponsors, consider using the institutional logo 
  • If co-sponsoring units need to be identified, use the institutional Âé¶¹ÊÓÆµlogo along with the co-sponsoring unit names, listed within a subheader positioned under the logo in Barlow Condensed Bold and left-aligned 
  • If more than four units are co-sponsors revert to the institutional Âé¶¹ÊÓÆµlogo
  • The institutional Âé¶¹ÊÓÆµlogo and subheader combination should not be considered a vertical logo lockup. It should only appear on the page of sponsors.
Institutional Âé¶¹ÊÓÆµlogo on event sponsors page. This is the preferred option
Institutional Âé¶¹ÊÓÆµlogo with co-sponsoring units names. Co-sponsoring unit names are listed in the subheader positioned under the institutional Âé¶¹ÊÓÆµlogo. Unit names that become too long should break onto a second line. Leading on two-line units should be 115% of the type size. Leading between units should be 150% of the type size.