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Build Your Audience

Learn how to gain followers and how to engage with your audience in general and during a crisis.

Social Media in a Crisis

Social media can be a very effective tool in an emergency or crisis. This could include dangerous weather conditions, an active threat on campus, or a natural disaster. 

In the event of a crisis:

  1. Stop tweeting regular news items and turn off any scheduled tweets
  2. Follow SFU’s main social media accounts and the Âé¶¹ÊÓÆµCommunicators Teams channel for information on what to share on faculty and departmental accounts
  3. Retweet or directly quote tweets and posts from the main account verbatim. Any information on a situation being pushed out by the @Âé¶¹ÊÓÆµTwitter account or Facebook page originates with Âé¶¹ÊÓÆµCommunications & Marketing and may be considered official public information.
  4. Don’t retweet or share information from unofficial or unverified sources, including media